On May 21^st, the Forum on Building up China’s Cultural Strength 2026 kicked off in Shenzhen, Guangdong. As the first year of the “15^th Five-Year Plan”, the forum aligns closely with the times, unites diverse forces, and serves as a high-level platform for advancing China’s cultural strength. On the same day, the list of the “2026 Top 30 Cultural Enterprises of China” was jointly released by Guangming Daily and Economic Daily. Songcheng Performance Development Co., Ltd. (Stock Code: 300144) was honored with this prestigious title for the 14^th time. President Shang Lingxia attended the forum and accepted the award on behalf of the company.

This year marks the 30^th anniversary of Songcheng’s foundation. The prestigious award stands as the industry’s highest recognition of its unwavering focus on live entertainment and profound cultural storytelling. It also vividly exemplifies how Songcheng, guided by national policies, fuels China’s cultural strength with stellar performances, drives integrated cultural-tourism growth, and tells compelling Chinese stories to the world.

Building a Legacy with Original Aspiration: 30 Years of Crafting Masterpieces

Looking back to 1996, Songcheng started its journey in Hangzhou. The slogan “Give me one day, and I will return you a thousand years” not only launched the original “performance park” model but also opened up a whole new horizon for China’s cultural tourism performing arts. For thirty years, Songcheng has held true to its founding mission of “using the performing arts to tell good Chinese stories,” blending deep history, regional culture, and modern stagecraft to bring traditional heritage alive and bring it closer to the audience.

From a corner of Hangzhou to a nationwide layout, and from an initial explorer to an industry benchmark, Songcheng, under the leadership of its founder and chief director Mr. Huang Qiaoling, has unwaveringly anchored itself in the performing arts. It has continuously achieved breakthroughs in content creation, stage technology, immersive experiences, and cultural expression. Whether it be classical elegance, ethnic customs, patriotic sentiments, or the spirit of the times, Songcheng meets audience expectations with a series of magnificent works, making culture visible, tangible, accessible, and transmissible.

Over the past three decades, Songcheng has traveled thousands of miles and created legendary “timeless tales.” Every refinement of a show, every attention to detail, every performance on stage reflects Songcheng’s deep reverence for culture, passion for the stage, and commitment to quality. It is this longterm perspective that has kept Songcheng steady through industry ups and downs, and has made the “Romantic Show” an important cultural symbol of China’s cultural tourism performing arts.

Establishing Excellence with Achievements: Fourteen Honors Witnessing an Industry Benchmark

Fourteen titles as one of China’s Top 30 Cultural Enterprises are far more than a number, but enduring proof of Songcheng’s comprehensive strength, brand influence, and cultural creativity, as well as a powerful testament to its balanced growth in social value and economic success.

Across cities like Hangzhou, Shanghai, Xi'an, Foshan, Sanya, Lijiang, Jiuzhai, Guilin, and Zhangjiajie, Songcheng delves deep into local history and folk traditions, weaving cultural memories and travel experiences through live entertainment. From Li-Miao ethnic charm amid coconut breezes in Sanya to the Ancient Tea Horse Road in snow-capped Lijiang; from Shanghai’s iconic sophistication along the Huangpu River to Tibetan-Qiang vitality under prayer flags and white stupas; from Guangxi’s romance amid the Li River’s landscapes to the grand splendor of the Zhou, Qin, Han, and Tang dynasties—each project stands as a vital window showcasing regional culture and spreading Chinese civilization.

As the first listed performing arts company in China, Songcheng has not only attracted hundreds of millions of audience members into theaters with its premium content but has also continuously driven the consumption upgrade across the entire "dining, accommodation, transportation, sightseeing, shopping, and entertainment" chain in its project locations, revitalizing regional tourism landscapes. Over the past three decades, with a mature business model, a steady stream of content, and ongoing innovation, Songcheng has achieved five “world’s best” records in the performing arts, taking the original Chinese performancepark model from one city to the whole country and beyond. 

This honor belongs to every dedicated Songcheng team member striving for perfection on the front lines, and to every visitor who has walked through our gates, loved our shows, and grown with us.

Embracing the Future with Innovation: Writing a New Chapter in Global Live Entertainment

Currently, under the scientific guidance of Xi Jinping Thought on Culture, the construction of a cultural powerhouse is advancing steadily. The vitality of cultural innovation and creation is constantly being stimulated, and the integration of culture and tourism is marching towards a new stage of high-quality development, with new technologies, new consumption patterns, and new scenarios continuously reshaping the industry landscape. Songcheng will embrace the era with a more open vision, empower creation and management with more cutting-edge technologies, and convey Chinese culture with more heartfelt and warm expressions. 

Technology may be cold, but culture is eternally passionate. Honoring the past, Songcheng has upheld its original aspiration with craftsmanship; stepping into the future, it embarks on a new journey with innovation. At the 30th anniversary milestone, Songcheng will empower China’s fine traditional culture with technology, telling heartfelt Chinese stories that resonate across mountains and oceans. It will help the world understand the allure of Eastern culture and contribute even more to preserving and promoting China’s traditional culture and building a truly strong cultural powerhouse.