On May 26, 2025, at the "2025 Top 30 Culture Enterprises" press conference, Songcheng Group was awarded the title of "Top 30 Culture Enterprises" for the 13th time. Shang Lingxia, President of Songcheng Group, received the award on behalf of the company.

In 2024, China's cultural tourism development ushered in a groundbreaking new era. For the first time, China established "Tourism Power" as a strategic goal, clarifying that the cultural tourism industry has a dual core value: not only an emerging pillar industry that promotes economic upgrading, but also an important livelihood project that meets the needs of the people for a better life.

Benefiting from the policies implemented by the Party and the goverment, along with support of various sectors of society, Songcheng Group has become the world's most profitable tourism performing arts group in 2024, with an EBITDA of 1.733 billion yuan and a net profit of 1.049 billion yuan, securing its position as the world's most profitable tourism performance group. It achieved global first place of five indicators again, in terms of the number of tourism performing arts theaters, seating capacity, annual performance times, annual audience numbers, and annual performance profits. The "Songcheng Model" created by founder and chief director Huang Qiaoling not only breaks through the traditional paradigms of Broadway and the West End of London, but also transcends the inherent path of China's cultural tourism industry, making the “Romantic Show of Songcheng” brand a shining Chinese cultural IP in the world, leaving a unique Chinese mark on the world's cultural tourism map.

Being visible, profitable, and communicable, the “Romantic Show” breaks new heights in the integration of culture and tourism

When the curtain of the "Romantic Show" series of performances was raised for the 105th time in one day, more than 600000 audiences cheered for "Romantic Show" in theaters in one day, and when the giant screen in Times Square in New York rolled to broadcast the  Chinese enterprise with "Global first place of five indicators" - Songcheng Group, it has become synonymous with decoding the genes of civilization and reconstructing the global cultural tourism industry ecology.

In the vast ocean of artistic innovation,the "Romantic Show" directed by Huang Qiaoling is like a cultural flagship sailing through waves, perfectly interweaving the historical bloodline of the city with modern stage art, creating a unique eastern aesthetic feast. On stage, the tension of drama, the splendor of opera, the rhythm of ballet, and the agility of musicals perfectly integrate with the strength of martial arts, the thrill of acrobatics, and the ingenuity of installation art. Through exquisite choreography, the traditional proscenium stage is revitalized with new vitality. Rooted in the people's lives and anchored by Chinese stories and contemporary spirit, the series achieves a perfect equilibrium between intellectual depth, artistic excellence, and commercial success.  

With over 11,000 annual performances of "Romance Show", attracting over 40 million audiences, as the curtain of "Romantic Show"unfolds one after another on the land of China, this culture feast has evolved into a phenomenal cultural tourism scene. From the enduring 'Romantic Show of Songcheng ', to the newly debuted 'Romantic Show of Guangdong' in Foshan city, to the stunning Romantic Show of Sanxia on the banks of the Yangtze River, each work is creating a miracle of cultural consumption with astonishing performance density. The wonderful performances that take place day after day not only break the production capacity record of the entertainment industry, but also give birth to a new cultural and tourism ecology of "going to a city for one play".

As the audiences travel through thousands of years of time and space in the theater, the city outside the theater is undergoing a complete transformation - hotel rooms light up warmly, restaurants emit enticing aromas, and the streets and alleys echo with the laughter and joy of tourists. One by one, "Romantic Show" has already surpassed the scope of traditional performances, becoming a cultural engine that activates regional economy, a "cultural pole" embedded in the urban texture, and a "never-ending cultural blockbuster" in each place. Through continuous artistic innovation, it proves that true cultural tourism integration is to revive cultural memories in the astonishment of contemporary people, make urban stories eternal in the stage light and shadow, and become an irreplaceable cultural landmark in the hearts of tourists.

With precision Investment, effective Management, and sustainable growth, the "Songcheng Model" breaks through a new dimension of world cultural tourism

The core model of Songcheng Group is the "Songcheng Model" created by Huang Qiaoling, grasping the key to tourism consumption: Integrating "investment, planning and design, directing, strategy, operation, and revenue", each link is like a precise gear set, perfectly meshing creativity, capital, and traffic, forming insurmountable industry barriers.

The "Grand Theater" model pioneered by Songcheng Group is like an eternal cultural lighthouse, blending the charm of Eastern aesthetics with the tension of modern performing arts to create a stunning artistic spectacle. The Romantic Show theater and the live theater have both reached 3000-10000 seats, which are not only physical spaces, but also breathing cultural life forms. When the curtain rises, the entire theater becomes a time and space tunnel, and the audience seats become a flowing observation deck. Every inch of air beats with the cultural pulse that spans thousands of years. Here, technology and art are like two seamless dancers, painting with light and shadow, shaping with sound waves, turning every seat into the best viewing spot, allowing the ten thousand person theater to create a wonderful experience of private immersion. Regardless of whether the weather outside is sunny or rainy, these cultural fortresses always maintain a constant artistic temperature, continuously staging stunning Eastern legends for 365 days.They are not only super containers of traffic, but also living museums of cultural memory, redefining the gold standard of cultural tourism and entertainment with their large-scale coverage ability and refined experience design.

The "Integrated Platform" model pioneered by Songcheng Group is like a powerful magnet, absorbing the stunning scenery of the performance park, the heartbeat of cultural tourism performances, and the leisurely vacation life into a natural ecological loop. Chief planner Huang Qiaoling is like a cultural tourism actuary, accurately calculating the tourist base of the city based on various parameters such as the investment scale, land area, street width, and building height of the scenic spot. Using the urban traffic code, he deduces the ROI formula for investment return, making every project's genes engraved with a profit code.

Each Romance Show park masters the "business of time" - —transforming fleeting visits into immersive experiences where four-hour stays become narratives of consumption. Hangzhou Songcheng has even kneaded time into magical dough, with a 7-hour stay that makes people feel as though it has passed without a trace. Theaters, tea shops, and streets weave a seamless and joyful map. When the IP of "Romantic Show" blooms into a "bright moon", the surrounding businesses are like "stars" guarding - the smoke and fire of the market, the smoke and fire of the inn, and the smoke and fire of the streets and alleys, collectively boiling a thick soup of cultural tourism economy. One magic theater after another that operates everyday , is using Chinese style immersive aesthetics to engrave Eastern legends on the global cultural and tourism map.

Having been awarded various honors for thirteen times, Song Cheng Group is like a cultural and tourism general dressed in golden armor, Songcheng Group is like a cultural tourism general wearing golden armor, carving its legendary medal at the pinnacle of the industry. This is not only a superposition of numbers, but also an epic leap for China's cultural tourism industry from following to leading - from the crown of "The top stock of Chinese performing arts" to the leading position of "The top of the world’s  performing arts ". Every glory is like a gilded annual ring, recording the extraordinary process of this cultural tourism empire melting commercial logic, artistic soul, and technological bones into a cultural golden cauldron. When shine together in the spotlight of the times, these medals transcend trophies, becoming a cultural staircase propelling Chinese cultural tourism onto the world stage.